Google Metrics don’t lie
On the internet, Google searches account for over 93% of all the content queries on the internet.
SEO is a science that, at it’s core, relies of authentic content and user satisfaction. That translates into two important things:
- Customer reviews
- Website traffic – and repeat visits
One of the ingredients of website traffic involves image searches. In the visual world of real estate, photo and video traffic is easily monitored using a tracking code imbedded in your website. It’s a free service from Google and impossible to manipulate.
From my experience, photographs and video content traffic vary widely. One thing I have noticed that the higher value work I have produced tends to be real estate that is located within a mixed-use cluster in a metropolitan area.
Here is one example: West Village Luxury Apartments, in the trendy core of Durham, North Carolina, is a redevelopment of the old tobacco warehouse district in downtown Durham. The complex consists of 9 converted warehouse comprising over 800 apartments, and a retail combination of consumer service merchants.
In the first 11 days after publishing my 360º virtual tours, I tracked 5950 views of the Google Maps imagery alone. This does not even include the clients website traffic, which is proprietary. That’s 560 views per day.
Athens of the South Visual Design
Photography & Stitching by Bob Henderson