The landscape of marketing has shifted in very profound and fundamental ways. With the advent of Social Media (SM), financial institutions, merchants, health-care providers and even non-profits are exposed to public comments that they cannot control. Additionally, attempts to suppress comments can hurt an organization even worse. On mobile sites such as Yelp, Foursquare and Google+/Local, anyone can register a business entity not already claimed, and then post comments for the world to see. This has become an asset for consumers, but a nightmare for organizations that deliver products and services that fall short of consumer expectations.
Athens-South, LLC only partners with businesses that are proud of the work they do, and want to take advantage of marketing their good name. We do not condone, or work with organizations that want to try “game” the SEO system, which we believe is not only unethical, but poor business best practices that will rapidly lead to failure. If your company believes in the former, we are the consulting group for you.
Permission Based Marketing is a concept that is a driving force in the way we do business; be it clients or vendors. From our experience The Golden Rule works well in all aspects of life, including our professional interactions.
– Robert W. Henderson, Jr.