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Metrics

You are here: Home / 360º photography / Metrics

April 2, 2018 By Bob Henderson Leave a Comment

Google Metrics don’t lie

On the internet, Google searches account for over 90% of all the content queries on the web. SEO is a science that, at it’s core, relies of original, authentic content and user satisfaction. That translates into two important things:

  • Customer reviews – see how
  • Website traffic – and repeat visits
  • Website optimization – test it here
  • Relevant and authentic content
  • Visual Imagery – copyright safe

Note: First of all, make sure that your business is properly listed on Google and other social media sites.

One of the ingredients of website traffic involves image searches. In the visual world of real estate, photo and video traffic is easily monitored using a tracking code imbedded in your website. It’s a free service from Google and impossible to manipulate.

Even high quality photograph and video content traffic vary widely. One thing I have noticed, is that the higher view work I have produced is located in a real estate mixed-use metropolitan cluster.

Here is one example: West Village Luxury Apartments, in the trendy core of Durham, North Carolina, is a redevelopment of the old tobacco warehouse district in downtown Durham. The complex consists of 9 converted warehouse comprising over 800 apartments, and a retail combination of consumer service merchants.

In the first 11 days after publishing my 360º virtual tours, I tracked 5950 views of the Google Maps imagery alone. This does not even include the clients website traffic, which is proprietary. That’s 560 views per day.

Website Visual Imagery Solutions:

Dimensioned Floor Plan Options

3D Model CGI Options

SUAS (Drone) Options

Little Planet Imagery

A Certified and Trusted Google Street View photographer.

Filed Under: 360º photography, Metrics

About Bob Henderson

Creative developer including: full service virtual tours, 360º and 3D imagery. A Certified Trusted Google Photographer. FAA certified Part 107 SUAS (drone) video and photography pilot. Former Vanderbilt Kennedy Center Leadership Council. Former Belmont University Alumni Board of Directors. Former Metro Historical Commision member. U.S. Naval Aviator and Tennessee Air National Guard. Connect with me on LinkedIn | Facebook

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