The term “Virtual Tour” is often misused in real estate:
I was looking at high-end homes for sale around Nashville the other day to see how many had full service virtual tours. I selected the $10 million price range, assuming that they would have top-shelf visual imagery. I was astonished to see at least two very large realty firms that had slapped the term “Virtual Tour” on a 1D slide show. Seriously? The $10 mill home gets the low tech marketing?
Besides that, the terminology is misleading as defined by Wikipedia. Virtual tours for real estate range from interactive floor plans with 1D photos, to the more complex 360 degree integrated VT by Matterport, RealVision or custom made Pano2VR tours that I create. Viewing platforms can include: website, smart phone, iPad or 3D viewers (Google Cardboard, Oculus Rift, Samsung Gear, etc.). Individual custom made photospheres can be loaded on Facebook and Google+ in 360º.
FYI – Videos are not virtual tours either. VT’s are interactive.
Maybe an executive level homeowner doesn’t know what they are missing, so they aren’t demanding it yet. Maybe the agent doesn’t know either. But sometime in the very near future, Millennials that understand it will – and they will pass by a 1D listing faster than a dating site without a head shot.
Athens of the South Visual Design
#fullservicevirtualtours #virtualtours #realty