Claim your business on the internet:
How to get started in SM management. Most of this is free and easy. Occasionally, some of these services will solicit you for an upgraded account.
- Google+ Local (former Google Places) – search for your business and claim it (connects with Google Maps)
- Alexa – search for your business and claim it.
- Yelp – search for your business and claim it (sometimes they will try to sell you an upgrade)
- Bing – search for your business and claim it
- Map Quest – search for your business and claim it
- POI – GPS submission site (Garmin, Magellan, Navman, Route 66, TomTom, Nokia, Destinator and others)
- Open Street Map
- POI – GPS TeleAltas
- Manta – search for your business and claim it
- City Search (City Grid) – apply for a listing
- Four Square – search for your business and claim it
- Merchant Circle – search for your business and claim it
- Super Pages – search for your business and claim it
- Yellow Pages – search for your business and claim it
- Local – search for your business and claim it (they will try to sell you an upgrade)
- Infousa – search for your business and claim it
- Yahoo (Lycos) – search for your business and claim it
- Yellow Bot – search for your business and claim it
- Localeze – search for your business and claim it
Social Media:
Set up your Facebook Page and invite friends. After you get 25 friends, you can claim a name (e.g. http://www.facebook.com/FranklinBooks)
How-to on Facebook pages:
Auto adding YouTube to your Facebook page:
Set up TweetDeck on your desktop to monitor your Twitter / Facebook / LinkedIn and any search terms you choose:
Register with all social networks using Ping.fm:
Make sure you add your profile pick, website address, and edit notifications when creating each account. Don’t forget to get your Ping email and SMS number so you can easily Ping out information via emails and text messages. (Also remember that you can name your accounts using your SEO keywords to better optimize search engines finding your brand.
Product & Service Branding:
Decide on your brand name and register your domain at Hostgator and Twitter. Make sure you check the Trademark database first as well.
Register your name with other web services to protect the name and increase brand awareness:
Grab the Yahoo account and most important the Gmail email address for your name: (landmarkbooksellers@gmail.com). The reason you get the Yahoo is so that you’ll also have the Yahoo owned Flickr account.
Logo and Advertising Design:
Get a cool logo and great ads for an amazing price:
Be “The Expert” in your field:
Become a source of information for your brand (“thought leadership”) by learning as much as you can:
Add blog feeds to your reader by finding the most appropriate at the #1 blog searcher:
Monitor your subject and brand with automatic alerts:
