Athens-South IMC

• B2B: Linkedin increased from 37% in 2010 to 55% in 2011. Video is were the action is. article

• Traditional Marketing in trouble: Business Insider article

• Social Media Command Centers: The Fine Print article

• 615 and 615. and (615) 477-0737 are not the same in e-marketing: Manta Post

• SmartyPig (Goal Saver) Sells Banks Social Media Secrets

• FaceBook is friending Banks: American Banker Why are so many banks avoiding Facebook? Is it the fear factor, lack of understanding, heard-mentality, or has this been thought-out as strategic enemy of financial institutions?

• The Bank of Georgia has partnered with ProfitStars with the Gladiator Social Media Compliance Service system. Customized policies based on a financial institutions guidelines for risk management, communication, best practices for social media communication.

• I think Twitter should be a one way communication tool. If the depositor complains, someone from the F.I. picks up the phone! See The Financial Brand article.

• Negative Customer Feedback Strategy

The landscape of marketing has shifted in very profound and fundamental ways. With the advent of Social Media, financial institutions, merchants, health-care providers and even non-profits are exposed to public comments that they cannot control. Additionally, attempts to suppress comments can hurt an organization even more. On sites such as Yelp, Foursquare and Loopt, anyone can register a business entity not already claimed, and then post comments for anyone to see. This has become an asset for consumers, but a nightmare for organizations that deliver products and services that fall short of consumer expectations.

Athens-South, LLC only partners with businesses that are proud of the work they do, and want to take advantage of marketing their good name. We do not condone, or work with organizations that want to try “game” the SEO system, which we believe is not only unethical, but poor business practices that will rapidly lead to failure. If your company believes in the former, we are the consulting group for you.

- Robert W. Henderson, Jr.
Senior Consultant and Owner

info@athens-south.com