The landscape of marketing has shifted in very profound and fundamental ways. With the advent of Social Media, financial institutions, merchants, health-care providers and even non-profits are exposed to public comments that they cannot control. Additionally, attempts to suppress comments can hurt an organization even more. On sites such as Yelp, Foursquare and Loopt, anyone can register a business entity not already claimed, and then post comments for anyone to see. This has become an asset for consumers, but a nightmare for organizations that deliver products and services that fall short of consumer expectations.

Athens-South only partners with businesses that are proud of the work they do, and want to take advantage of marketing their good name. We do not condone, or work with organizations that want to try “game” the SEO system, which we believe is not only unethical, but poor business practices that will rapidly lead to failure. If your company believes in the former, we are the consulting group for you.

– Robert W. Henderson, Jr.
Senior Consultant and Owner