I was looking for a new HVAC this week after my upstairs 20 year old unit died. I went to Google and searched HVAC. Google did a local search of the area and gave me several pages of companies. Near the top of the organic list was Heritage Heating & Cooling L.L.C., with an astonishing 4.9 out of 37 reviews. I called the phone number listed, and immediately got the owner: Jeff Parks.
We talked at length about the estimating process, and my options to replace the system. I told Jeff that I was very impressed with the ranking they had and the number of positive reviews. They were not the lowest estimate, but I never take the lowest estimate when it comes to a service. Here is my review on Google and Yelp:
“These guys are real pros. Fast, friendly and a fair price (I got 4 estimates). Next day service on one of the hottest days of the summer, interest free financing, attention to detail and a complete clean-up inside and out. They have my highest recommendation!” (5 star rating)
The only way to the top is to be the “real deal”, but one of the ways Heritage encourages online feedback, is to mail a survey after the job is complete with a $10 Star Bucks gift card. This is one way to encourage good reviews on Google, the largest search engine on the internet.
The owner was a little frustrated with the one negative review out of 35 five-star’s, but he understands that everyone gets a bad review eventually, and 100% positive reviews looks suspicious to most people anyway.