Do you have a choice? Too many business owners my age (54) seem to think that social media (SM) is a game for “kids”. They are making a huge mistake if they don't understand the business side* of Facebook, Bing and Google+. Additionally, a large percentage of people engaging in SM use their mobile
Bad Reviews
Bad Yelp Review A merchant called me last week regarding a bad review they received on Yelp, wanting to know what he could “do about it”. I almost responded: nothing. The structure of unfiltered reviews with Social Media can cut both ways. It's great for consumers, it's great businesses that
Google Plus
Google+ Google+ is becoming a big player in the social media market place. Today it is merging Google Places with Google+'s business pages. Facebook is great, but if you are not balancing your presence on Google+, you may get left behind in the search engine world. Check out this article from